Descriptra

검색 의도 분석기

AI가 상품 관련 검색 쿼리의 의도를 분석합니다. 정보 탐색, 비교, 구매 의도를 파악해 콘텐츠 전략을 최적화합니다.

검색 의도 자동 분석
구매 의도 파악 지원
콘텐츠 전략 최적화

Intent Analysis

Informational 🔍

Commercial ⚖️

Transactional 🛒

SERP features

Funnel stage

→ Funnel stage

기능

🔍 Info
⚖️ Commercial
🛒 Transactional
📍 Navigational

Intent Classification

AI classifies keywords: informational ("how to choose headphones"), commercial ("best headphones 2026"), or transactional ("buy sony xm5").

Keywords 50
Classified 50
Aligned 32

Content Alignment Score

Does your product page match the searcher's intent? AI scores alignment and suggests adjustments.

Content Alignment 64/100

SERP Feature Prediction

Which SERP features your keyword triggers: shopping ads, featured snippets, People Also Ask — and how to target each.

Intent classified ✓
SERP predicted ✓
Funnel mapped ✓

Funnel Stage Mapping

Maps keywords to buyer funnel: awareness → consideration → decision. Align content to where your buyer is.

사용 방법

1

Enter Keywords

Add your target product keywords — up to 50 at once.

2

Analyze Intent

AI classifies each keyword's intent and predicts SERP behavior.

3

Align Content

Get specific recommendations to match your content to searcher intent.

실제 적용 사례

Intent Analysis

Input

Keywords: "wireless headphones", "best wireless headphones 2026", "buy sony xm5 headphones"

Output

Intent Analysis: 🔍 "wireless headphones" — Informational (researching) → Create: Buying guide, category page → SERP: Featured snippet, PAA, shopping ads ⚖️ "best wireless headphones 2026" — Commercial (comparing) → Create: Comparison page, top-10 list → SERP: Listicle results, review snippets 🛒 "buy sony xm5 headphones" — Transactional (ready to buy) → Create: Optimized product page with price + CTA → SERP: Shopping ads, product rich results

자주 묻는 질문

What intent types does it classify?

Informational, commercial, navigational, and transactional — with specific content recommendations for each.

Does it predict SERP features?

Yes. Shopping ads, featured snippets, People Also Ask, image packs — AI predicts which features your keyword triggers.

Match Content to Buyer Intent

Analyze search intent for your keywords. Free tool.